Page 10 - George Hammel
P. 10

LUCAS OIL
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9 Total live attendees: '4’I7.B24 M I""2'I:“:Ig:'“'::‘c: Rmmmm"

0 Total pit attendance: ‘I117. 824 "’““‘“""“"‘“

0 Household teleilisinn VIEWERS: '2D1,921.45D

0 Nielsen rating : 0.16 CBS and Speed Brodcast. 0.4 CBS ratings :,';,':e;f:?,:lIp:;‘::|I,°:.TI'Ifi:::,;V3_s.:;::m,,m,.,,.M.

I Fans attend 1-3 races per year. su:flu::‘;I;nS;:n::rIIII::iI I”iiIt:nDiTg:::I:mi:n/K

0 Loyal fans consume prciduuts that support Offr-clad Racing dlreclty. E \ ' E ’\ / /'7 ’ ‘ -.

. Suppnl-ters drive over 10D miles to watch events.  /‘   

' 100°/’ of visitors walk through open pit areas, WHO Iv] ‘D All‘ U :7” _/‘rib ."'I"1T I

0 Averauge fan spends more then 3 hours on site during race clay. WE ARE fig‘;/J  J  
0 Direct interaction with sponsor product generates leads and f..“”‘...» ‘- ‘, .:<(‘ I I “:‘i‘“i~:  i‘,V“,' .’.,.i.T .‘i"~ 7

sampling nppcirtunities. 3 *  ‘. I,“,J.'.“;,. ‘."iT-‘ii-i‘r““‘ ‘/'..“"':‘ I '21,‘: In‘ 3' r
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U T. l:|'..L-414., ., 3% .i'-Sir‘ ’
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UTV Short Course Off-Road Racing is a high-paced action filled ‘'1 ‘ J1 I1%‘;’1‘,_V
motuspurt with the fastest growing form uf racing in the uff»rclad ‘ , 
ccimmunity. All the excitement of supercross. X-games, and rally - -, I 7 R f"
rolled into cine. The Lucas Oil Dffrclad Series has created a ,. " ' A _ ‘,  1.77 , 7‘
UTV class that brings all the elements into a sportsman class. 3 ‘  ‘ . _ -
All cars have stock pciwer plants with safety modifications. 1. ( ‘ J A , r_:__,:.\
, \ . "’ _
’  ‘ ,<'£"" ‘s  ‘T’ S . -" H
“LUCAS OIL OFFROAO RACING SERIES IS A H|GH—OCTANE FUSION OF MOTORSPORTS.
ALL THE EXCITEMENT SUPERCROSS MIXED WITH NASCAR POWERED OFFROAD TRUCKS
AND DOOR - TO - DOOR RACING OVER EXTREME OBSTACLES AND HIGH SPEED JUMPS
AROUND A SHORT CLOSED CIRCUIT”
CBS SPORTS. NIELSDN. WINE SPEED ADVERTISING BUREAU




















































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