Page 9 - George Hammel
P. 9

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A"/»X — Fan appreciation day 1—2 days prlorto event weekend. '2": “ _"
"°° . — Fans will attend special event and participate with George and crew members
QISHI-ILT  - Event possibilties include Outdoor SXS Ride day to chosen destination, Indoor Go-Karl
& Event Raclng, Spend a day with the Team at Tech & Corltlrlgency, Demo Rides, Dune Rides
aflfli V Brand/Stare activation for ian attendance
— Consumer/Fan Data Collection E
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 Social - social Media engagement campaign on all available channels 30 days prior to event
A 1: ' M  — Data collection from Social Media promotion and Devices 5
5 G e '3 — Promotional Giveaways ioeused on orand merchandise, autographed stickers, and posters " V . .
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9% — Media crew to foiiovii special event to produce 5—1 0 minute Web Episode to all after event 
 Video — Episode to be shared via soclai media channels. internal with shops/dealerships, and nationally
‘Pa - Subliminal messaging tor product/brand activation/marketing
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