The business · Present day
Star Stream
George Hammel is founder and CEO of Star Stream, which he started in January 2023. The company builds what it calls In-Motion Live Video — patent-pending hardware and cloud software that carry live pictures, telemetry and data out of a moving vehicle from anywhere on the planet, over whatever connection is available, whether that is Starlink, cellular or local wifi.
The thesis is about who gets to tell the story. Live pictures from a moving thing in a remote place used to require a broadcast truck, a helicopter and a crew, which meant the story belonged to whoever could afford all three. Everyone else went unrecorded — the privateer racer nobody filmed, the boat forty miles offshore, the crew working a job site with no coverage. Star Stream moves that capability into a box you buy outright and run yourself.
Racing is where it was proven, not where it stops. The same hardware runs on fishing boats, in the backcountry, across commercial fleets, on IRL streams and on security and monitoring jobs.
What the company actually does is get the picture out. Its patent-pending control unit, StreamBox Pro, takes the camera feeds and pushes them live — into a production truck, into Star Stream's own studios to be cut with graphics, or straight out to YouTube, Facebook and Instagram, and it can lock a stream behind a password when a team or sponsor wants to watch privately. It is deliberately simple to run: one button, and the operator never has to think about the cameras.
The second half of the job is making that picture mean something. Video shows you a car sliding through a corner; it does not tell you the car was down on boost and about to lose a tire. TelemetryBox Pro reads the vehicle — RPM, speed, throttle and gear, temperatures and pressures, tire pressure and temperature at all four corners, GPS position, and the driver's own heart rate — and lays it over the footage. Built on the Arduino UNO Q, it pulls CAN bus frames in real time and maps the signals itself with no manual setup.
None of it requires a vehicle. The same system packs into a backpack for streaming on foot, which is how it ends up on a fishing boat, on a backcountry trip, at a concert, or anywhere the story is happening away from a road.
Proof in the field
- Bass Pro Shops
- Star Stream works with Bass Pro Shops, and competitive fishing is the clearest sign that this is not a motorsport product. Anglers who once needed a tournament organisation's broadcast platform to be seen can now put out their own live coverage, and the governing bodies have been loosening the rules that stopped them.
- Best In The Desert, NORRA, Crandon, SCORE
- Star Stream runs dedicated live portals for a growing list of sanctioning bodies and series, including Best In The Desert, NORRA, the Crandon World Championship, SCORE International, SNORE, ULTRA4, Championship Off-Road and MORE Racing.
- Vegas to Reno, August 2025
- More than 50 off-road race teams ran Star Stream at Best In The Desert's Vegas to Reno, one of the longest off-road races in the United States. Factory teams from Can-Am BRP and Segway selected it to power their live coverage.
- Pikes Peak
- A team running the system detected a loss of turbo boost pressure while the car was still climbing. The data reached the pit crew before the driver reached the summit, giving the mechanics time to diagnose it, fix it, and send the car back out for another run.
- Baja and NORRA
- At the Baja Rally the system flagged a tire pressure loss and a fuel problem in time for the chase crew to warn the driver. At NORRA, early detection of a voltage drop let a team switch to a backup alternator before anything was damaged.
We or the chase crew, mechanics, crew chief, can tell what's going on with the car before the people that are in the car usually know what's happening.
George Hammel
It gives us the flexibility to make it learn, not just right now, but also well into the future. That gives us scalability.
George Hammel
Who it is for
- Fishing and marine
- Tournament anglers, charter operators and marine crews streaming live from the boat, well past the point where cell coverage gives out.
- The outdoors
- Hunting and overland trips, expeditions and backcountry guides — anyone whose best material happens where a broadcast setup cannot follow.
- Fleet and field services
- Fleet operators, repair shops, contractors and utility crews using live video and vehicle data for dispatch, training, damage disputes and job verification.
- Racing and events
- Race teams, series and event producers who want live coverage of their own vehicles without hiring a broadcast operation.
- IRL streaming and creators
- Live-in-real-life streamers and independent creators working without a broadcast budget. The backpack build goes where the creator goes.
- Security and monitoring
- Live eyes and data on sites, assets and vehicles in places with no fixed infrastructure to plug into.